- No account service fees
- Customer service available 24/7
- Trade on your computer or mobile device
- Free retirement planning calculator
- Cost: $9.99 or less per trade
Etrade is an online brokerage platform, perhaps most well known for their infamous “ETrade baby” commercials. Whether you have never invested a single dime, or you have been investing for years, ETrade is the perfect platform for you.
Though the online side of the business has only been operational for a few years, the actual ETrade company has been in business for more than 30 years, as the company was initially founded in 1982. Over the years, the company has received a number of awards, including: Ranked #1 in Kiplinger’s 2012 Best of the Online Brokers, E*TRADE earned 4 out of 5 stars overall in Barron’s 2013 Best Online Broker Survey, received the Customer Service Institute of America International Service Excellence Award in January 2012 and January 2013, and many more. Plus, if you are someone who would rather speak to a financial advisor or certified stock broker in person, ETrade has a number of branch locations throughout the country.
ETrade Ease of Use
The online trading platform is incredibly simple to use, and it is easy to locate the information you need. Once you open account, you will get access to real-time streaming quotes, for free. This service is a nice touch to help you make your investment decisions, because not all online brokers offer it. If you want access to the advanced trading platform, you will need at least 25,000 dollars in your account, and you will need to make trades on a regular basis. This is geared toward active traders.
With the variety of tools you have on hand to help you see what you can expect from an investment, and to help you make your decisions about what to invest in, you stand to make a good amount of money. There are broker assisted trades available too, for a slightly higher fee. You must remember though, the tools are for educational purposes and to be used as a guide only. The tools make no guarantee, and there is at least some amount of risk involved in every single investment you make.
ETrade Trading Options
After you open an account with ETrade, you have access to the following trading options: Stocks, ETFs, Mutual Funds, Bonds & Fixed Income, Options, Futures, Forex, International Investing, Managed Account Solutions From ETrade Capital Management, and Select Portfolios. This allows you to diversify your portfolio and keep track of it all in one place. You can invest in a single product or use multiple products; it is entirely up to you.
Final Review of ETrade
ETrade is a solid platform for both beginners and experienced investors. The tools are robust and have quite a bit more to offer than some of the other online brokers out there. There is a great deal of educational material available to support you as you make your investment decisions. Thank you for reading our ETrade review.